Roslyn resident Dr. Dana Weinberg is an Organizational Sociologist at Queens College. In her area as expertise, she has published a book, Code Green that deals with the crisis in the nursing industry.
Weinberg is also an expert on digital publishing, which she sees as a prosperous market for those authors willing to keep writing and publishing. Weinberg has gone the digital route for her latest book, Kings of Brighton Beach, a novel about life in Brooklyn, written under the pen name of D.B. Shuster. That novel hopes to be the start of a series.
A native of Cleveland, Weinberg is a graduate of Brandeis University and Harvard University, both in Boston. Like most young parents, Weinberg chose Roslyn for its excellent schools and its decent commute to the city and also to Queens College. While her first book has published by a traditional academic press, in this case Cornell University Press, the novel was self-published via the emerging digital industry. A research expert in the health care field, Weinberg is applying that same vigorous research to digital publishing, examining the pros and cons of such ventures.
Writing thrillers, she said, “fits my voice best.” In addition, Weinberg sees digital publishing as a way for writers to have their works reach a large audience, one so large that traditional publishers will eventually buy into the best of that market.
“The books are there in perpetuity,” she said, noting the “unlimited space” available to authors on such Internet venues as Amazon.com. Through Kindle, authors can chart the progress of their books on a day-to-day basis. Weinberg, as noted, hopes that Kings Of Brighton Beach is the first installment of a serial volume of thrillers. In her research, Weinberg has also found that authors have great expectations while taking the digital route. When those hopes are dashed, authors have a bad habit of dropping out of the writing game altogether, something that afflicts writers who go the traditional route.
“For most authors, there is such a gap between our big dreams and reality,” Weinberg said. “I for one intend to keep dreaming, and I strategize daily on changing my reality.”
“At the heart of my research is a question about work, workers, and organizational performance, namely how does the way work is managed and designed affect workers and performance? I maintain an active research agenda in healthcare, examining these issues in both hospitals and long-term care facilities like nursing homes,” Weinberg continued in an essay posted on her website. “My research crosses multiple levels within organizations – executive leadership, middle management and supervisors, and frontline workers and patients – and also multiple levels of analysis – organizations, departments within them, and individual workers and clients. I use both qualitative and quantitative methods and work with a variety of data, including ethnographic data, focus groups, interviews, surveys, archival data, and administrative data.
“While I continue to maintain an active research agenda in healthcare, I have also seized an opportunity to expand my intellectual underpinnings to the publishing industry,” she concluded. “With the onset of digital publishing and the opportunities that digitization has for the publication, promotion, sale, and distribution of books, authors, like the nurses I first studied in Code Green are frontline workers in the midst of a quickly changing industry. I am studying the changing organization of the publishing industry and the implications for writers and for readers.”